What the hour actually is
You talk for most of it. We ask about six questions across marketing, finance
and operations, and we write down what you say. Then we take whichever answer
flagged hardest and go one layer deeper on that one alone.
We block a full hour and you are not on the clock. Bring your numbers if you
have them. If you do not know your margin by product line, say so, because that
answer is useful too.
What you get, either way
The one thing we think is holding growth back and the two others we noticed, in
writing the same day. If the honest answer is that you do not need us, we say
so, and you still get the three things.
Before you spend the hour
The hour is worth your time if there is revenue coming in today, or funding
already closed, or a customer already waiting. Any one of those is enough. If
none of them is true yet, the honest answer is that we cannot help you yet, and
we would rather tell you now.