The Growth Check

Six questions. About four minutes. It names the leg that is short.

These are the same six questions we would ask you in the hour, in the same order. Nothing you enter leaves your browser until you decide to send it, and there is no score out of a hundred at the end. There is a place to look.

Three legs under one business: marketing, finance, operations A table top labeled "your growth" rests on three legs: marketing, finance and operations. One leg is drawn shorter than the other two, so the whole table tips. The diagnostic reads all three to find out which leg is short. Your growth M Marketing is the demand right? F Finance which revenue costs you money? O Operations what breaks if volume doubles?
Before you start

Answer these the way they actually are, not the way you would like them to be.

The result is only worth what your answers are worth. Nobody sees them unless you press send at the end, and the least flattering answer is usually the one that makes this useful.

Two of the questions are about marketing, two about finance and two about operations. Then four short ones about you, so we can tell you honestly whether an hour with us is worth your time.

Your reading

Your reading

The three legs

Relative, not absolute. This is a picture of which leg is shorter than the others in your own answers, not a grade against anybody else.

What that usually means

Your constraint is , and the pressure shows up as .

The first move, whether or not you ever call us

If you did want us to run it properly, the door for this leg is . What that involves.

Get it in writing

Send yourself the written version.

It goes to Greg as well, and you get a reply from a person rather than from a sequence. We use your address to answer you and for nothing else.

Book the hour instead

What this page is not

It is not a scorecard and there is no benchmark behind it. Six questions cannot grade a company, and a page that pretended otherwise would be selling you a number it made up.

What six questions can do is tell you which of three places to look first, because the answer that flags hardest is almost always the one nobody has been looking at. That is the whole trick, and it is the same trick we run in the hour with one difference: in the hour we go a layer deeper on the leg that flagged, and ask what you have already tried, whether it worked, and what it has cost you.

That last question is the one that changes the conversation, and it is the one a web page cannot ask well.