We ask about six questions across marketing, finance and operations, and we
write down what you say.
The questions are plain ones. If your best customer's order doubled tomorrow,
do you know what it would cost you to deliver, or would you find out the hard
way? If you took two weeks off with your phone off, what breaks first? Do you
know your margin by product line, or only at the company level?
Then we take whichever answer flagged hardest and go one layer deeper on that
one alone. What have you already tried? Did it work? What has it cost you?
At the end we tell you the one thing we think is holding growth back and the
two others we noticed. You get all three in writing the same day.
If the honest answer is that you do not need us, we say so, and you still get
the three things.