The constraint is rarely the mission.

A nonprofit rarely stalls because the mission is wrong. It stalls because the board is informed rather than deciding, the fundraising plan sits apart from the strategy instead of under it and the executive at the top carries more than the org chart admits. We read all three before we recommend anything.

What caps growth here

For a nonprofit, demand means donors and grantors. The problem is the one a company has, in a different shape: the right people are not arriving, or they arrive and never understand the case for support well enough to give again.

Strategic planning and the fundraising plan under it are often built apart, one at a retreat and the other in a spreadsheet nobody at the retreat has seen. Until a campaign is tested against real donor capacity and inclination, it is a hope.

A board that attends meetings and a board that carries work between them are different boards. We look at whether decisions move below the top, or whether most route through one executive carrying more than the org chart says, with nobody named to carry the rest.

The operator

Joanna Wasmuth

Nonprofit Strategy and Philanthropy

Joanna Wasmuth has spent 25 years in nonprofit leadership and philanthropy counsel, running campaigns from $10 million to $300 million and raising more than $30 million a year. She coaches leaders who carry more than the org chart says they do. She also carries the board engagement and moves management that keep a campaign moving between meetings.

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The usual fit

The Leadership Survey

Structured interviews with your executive, your board and the layer below them, read into one written finding.

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Nonprofit Strategy and Fundraising

Feasibility and planning studies, campaign counsel, major and mega gift strategy, moves management and board engagement, run alongside your team.

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Coaching Programs

Executive coaching for the leader carrying more than the org chart says, one on one.

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Before you book the hour

The hour starts with the fifteen-minute Growth Check. We read every answer and reply by the next business day with what stood out, so the forty-five-minute call goes to your business.

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Where to go from here

One hour of your time, no charge: fifteen minutes on the Growth Check, then a forty-five-minute video call. We read every answer before the call.