Insights
What we have found, including the parts that did not work.
Written from our own engagements and our own records. Where a claim can be checked, we say how to check it. Where it cannot be, we say that instead.
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Why the last fix did not transfer
If growth work you paid for stopped working when you stopped paying, the problem was probably not the people you met. It was the business model behind them.
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We scored our own site 12 out of 30 before we sold the audit to anybody
A search and answer-engine audit run on our own property, in public, including the five points we still have not recovered and why.
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A blueprint is not documentation for humans
The reason to write the specification down has changed. It is now the thing that makes an AI staff safe to turn loose inside a real business.
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The customer who looks best on the sales report may be the one losing you money
Company-level margin hides the two facts that decide where growth should go. Here is the cut that surfaces them, and how to run the first pass yourself.
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