CoCreators Group ยท Artificial intelligence, technology, data governance, buyer intelligence
AI Growth Architect
Greg Wasmuth builds the thing, or he builds the team that builds it. That has been the job for thirty years.
Earlier in his career he assembled a 60-person global team of product managers, business analysts, testers and developers to productize NxGEN, a distributed multichannel marketing platform for eight automotive manufacturers including General Motors, Toyota and Ford. It took two years to launch. It still runs, and it still generates $45 million a year.
He builds the same class of system in weeks now. The team is no longer sixty people. It is a roster of AI agents he built and directs the same way he once directed the sixty. The scale did not shrink. The headcount did.
Thirty years in the field
Greg has spent thirty years at the place where business, marketing and technology meet. He has contributed to $2.1 billion in revenue across Google, General Motors, Epsilon and Charles Schwab.
That is a contribution claim across a thirty-year career, and it is written that way on purpose. It describes revenue at companies he worked with. It does not describe revenue he personally drove, and we will not let it drift into sounding like it does.
Scale under pressure: Charles Schwab
Greg led a 21-person distributed team for three years to build and launch Harmony Conductor, a campaign platform for distributed marketing teams. The first client was Charles Schwab. In the first week after launch, 10,000 users created an email or print campaign every 12 seconds.
Schwab then retired the platform it had run for the previous 13 years.
Reliability: the Epsilon turnaround
He inherited a marketing platform running a 17 percent campaign error rate. Three weeks later it was 1.2 percent.
That is the number he reaches for first when a founder's real fear is fragility, because it is the one that speaks to the fear directly rather than to the sales figure next to it.
Vertex AI Migration Program, Google
As Head of the Vertex AI Migration Program at Google, contracted through F33 Global, Greg built the program that moved Google's high-revenue select accounts onto Vertex AI, orchestrating training, workshops, project managers and Google leadership.
The work was as much change management as architecture: knowing which systems could move fast, and which would break if they were pushed.
What he runs now
Greg develops and runs Flourisha, a live multi-agent AI operating system, self-hosted and adversarially tested rather than assumed safe. It is what every CoCreators engagement is delivered through, and it is why enterprise-grade work can be priced for a mid-market company.
Here is the number, and it is our number about our own practice rather than a promise about yours: on a seven-hour day Greg logs about ten people's work.
That is what the Network is for. If yours lands in a lane we do not hold, we will say so inside the first hour.