Sales and marketing · Pipeline and follow-up
Know the buyer first
The Buyer Intelligence Report researches one named buyer in depth before any recommendation is written: their financials, their pressures and the people who decide.
What it is
The Buyer Intelligence Report is a written, evidence-based read on one buyer, done before you propose to them. We research the buyer's business in depth and name ten problems they face, each with its evidence. Then we build a recommendation out of what you offer, aimed at those ten problems, and score the deal out of one hundred on the factors that decide whether it is worth chasing.
What you receive
- 01
The buyer's world
We research the buyer's business the way an analyst would: financials, strategic pressures, recent leadership changes and what they have already tried. Then we name ten problems they face, each with its business impact, what it is already costing them and the evidence behind it.
- 02
The constructed recommendation
We build the recommendation against the buyer's own ranked problems, out of what you have to offer, naming the capabilities that matter most to this buyer. A buyer who has heard a hundred pitches can tell a generic one from one built for them.
- 03
The score
The deal is scored out of one hundred on how well it fits what the buyer needs, whether you can reach the people who decide, your position against the alternatives, how fast it is moving and what could kill it regardless of its merits.
What it needs from you
- The named buyer, the named seller contact and whatever you already know about the deal
- Access to whatever research or notes already exist on this specific opportunity
- A short conversation with whoever owns the relationship, before research begins
- Time to review the intake summary before deep research starts
How it ends
The Buyer Intelligence Report ends with a written recommendation built for this buyer and a score that tells you whether the deal is worth the time it will take. You keep it whatever you decide. A confirmed deal killer scores low by design.
Where it fits
The Buyer Intelligence Report sits in the Lead generation and the Pipeline and follow-up lanes of Sales and marketing. It runs on one named deal. See the three stages for the full sequence, or the Sales and marketing area for the rest of what we look at here.
Where to go from here
One hour of your time, no charge: fifteen minutes on the Growth Check, then a forty-five-minute video call. We read every answer before the call.