Leadership · Strategic planning
The case for the ask
Nonprofit Strategy and Fundraising is Joanna Wasmuth's practice: feasibility studies, campaign counsel and the moves that turn a case for support into gifts that close.
What it is
Nonprofit Strategy and Fundraising covers feasibility and planning studies, campaign counsel, major and mega gift strategy, moves management, board engagement and fractional advancement leadership. It is delivered by Joanna Wasmuth, who has spent twenty-five years in nonprofit leadership and philanthropy counsel, running campaigns from $10 million to $300 million and raising more than $30 million a year. She works inside your campaign, with your team and your board, until it runs on its own.
What you receive
| Stage | What lands | What it settles |
|---|---|---|
| Read the readiness | A feasibility study: whether the campaign target is realistic, and who is ready to give | Whether to launch, resize the ask, or build readiness first, before a public campaign begins |
| Build the case | A written case for support, and a campaign strategy naming the gifts that have to lead it | What the campaign says, and to whom, before a single ask is made |
| Run the moves | Major and mega gift strategy and moves management, gift by gift, prospect by prospect | Who is asked, for how much, by whom, and when |
| Carry the board | Board engagement and fractional advancement leadership alongside your own team | Whether the board and the staff are carrying the campaign together, not one waiting on the other |
What it needs from you
- Access to your board, your major-gift prospects and your development staff
- Your current case for support and whatever donor-tier data already exists
- Leadership time for the feasibility interviews and the strategy sessions that follow
- A named person on your team who owns the campaign alongside Joanna
How it ends
This engagement runs alongside your campaign, from feasibility through the gifts that close it, with a written scope and a defined term set at the start. If a Leadership Survey has not run yet, we recommend one first. A campaign strategy is only as sound as the direction under it.
Where it fits
Nonprofit Strategy and Fundraising is the Build for the Strategic planning lane in Leadership: the campaign, run alongside your team. It often follows a Leadership Survey. See the three stages for the full sequence, or the Leadership area for the rest of what we look at here.
Flourisha is our AI chief of staff. We run our own companies with her, and we install her with your team. See how she works.
Where to go from here
One hour of your time, no charge: fifteen minutes on the Growth Check, then a forty-five-minute video call. We read every answer before the call.