Sales and marketing · Lead generation
Found, or not found
We score how findable you are in three places, separately, because a site can be strong in one and invisible in the other two. A search engine ranks a list of links. An answer engine reads many pages and writes one answer, naming its sources. A snippet box or a smart speaker lifts one direct answer off a page.
What it is
The Search and Answer-Engine Audit is a written, evidence-based read on how findable you are in three places: search engine optimization (SEO), ranking in a search engine; generative engine optimization (GEO), whether an AI engine names you as a source; and answer engine optimization (AEO), whether a snippet box or a voice assistant can lift an answer off your page. Each is scored apart against a written thirty-point rubric, and you get a ranked list of fixes.
What you receive
- 01
Search engine optimization (SEO)
We read your titles, headings, links and structured data the way a search engine reads them, looking for the small technical gaps that cap how far a page can rank. It is the oldest way of being found, and it still carries weight.
- 02
Generative engine optimization (GEO)
We check whether an AI engine reading your site can name you as a source: clear claims, real facts, a named author and one entity a machine recognizes on every page. A page that reads like a summary of five competitors gives an engine no reason to cite it.
- 03
Answer engine optimization (AEO)
We check whether a snippet box or a voice assistant can lift a direct answer off your page: a heading shaped as a question, a clean answer right under it and the schema that marks it up for a machine.
Every finding carries the entity and schema detail behind it, and the fixes come as a backlog ranked by effort against what each is worth. A re-audit afterward shows whether the fixes moved the score.
What it needs from you
- The URL, and confirmation we are cleared to crawl it
- Access to your existing analytics or search console, if you already have one
- A named person who can answer questions about pages the crawl cannot see clearly
- Agreement on which pages matter most, if the site is large enough to need scoping
How it ends
The audit ends with a written score on all three, the ranked backlog of fixes and the entity and schema findings behind them. You keep the findings whatever you decide. A re-audit afterward shows whether the fixes worked.
Where it fits
The Search and Answer-Engine Audit sits in the Lead generation lane of Sales and marketing, because nothing else in the funnel matters until the right people can find you. It runs alongside or ahead of a Marketing Survey. See the three stages for the full sequence, or the Sales and marketing area for the rest of what we look at here.
Where to go from here
One hour of your time, no charge: fifteen minutes on the Growth Check, then a forty-five-minute video call. We read every answer before the call.